PERSONAL BUSINESS
COACHING

BUILDING THE ORCHESTRA

Are you at a crossroads with your self-made business? Have you taken your business as far as you can alone? Lynn’s one-on-one coaching program, Building the Orchestra, is designed for business owners like you who have successfully grown their businesses themselves but are now asking, “What’s next?'.

Through Building the Orchestra, Lynn guides business owners through a strategic process to scale their business to its fullest potential. This program provides the tools, insights, and steps necessary to transform your solo venture into a well-coordinated ensemble, with each part working harmoniously toward your vision.

Developing a Clear Vision for your Ultimate Business

STOP WORKING ON TODAY & START WORKING ON TOMORROW

Do you ever feel you are aiming at a target so far in the distance it’s as if it doesn’t exist? You have to bring the target into clear view. The problem is most businesses don’t begin with the end in mind.

One of the most powerful advantages in business is to know exactly what your business will look like when it’s done: what it will feel like, what service you will be providing, who your ideal customer will be, and what role each person on your team will play. Some business owners and salespeople just know this instinctively, but most struggle with a vision that extends out to the finish line.

A detailed vision takes some effort, and it starts by getting out of your business and looking from the outside in. You need some time to think, daydream, and look beyond today’s limitations.

In our “Building the Orchestra” Coaching Program, we provide a format to help you achieve this. How? First, you must build your vision on the basis that there is no shortage of time, talent, or money. Why? Because if you have a clear vision, you will find the time to work on it, the right people to join your team, and the money will follow. As Roy Disney said, “When your vision is clear, your decisions are easy.” You have a bigger future, and you can find it in this program.

Prioritizing your Objectives

STOP WORKING ON EVERYTHING & START FOCUSING ON ONE THING

As they say, Rome wasn’t built in a day. But it will never get built if you are working on the wrong things in the wrong order.

In our Building the Orchestra Coaching Program, we provide a format to help you determine your long-term objectives. More importantly, we help you identify your first and most crucial steps TODAY.

Utilizing the Entrepreneur’s Time System

HOW TO STOP MULTITASKING YOUR SCHEDULE & START FOCUSING YOUR EFFORTS

Managers and employees only have to manage operations problems. But owners and salespeople have to manage both problems AND opportunities, and a calendar doesn’t handle the conflict between the two. That’s why problems fill most of your time slots.

In the Building the Orchestra Coaching Program, we show you a time management system that allows you to proactively pursue opportunities while still handling never-ending problem interruptions.

Finding your DNA (Distinct Natural Advantage)

HOW TO STOP BEING EVERYONE & START BEING UNIQUE

Most consumers today are overrun with options for every product or service they need. As a result, their first question to businesses is often, “What’s unique about you?” Some business owners and salespeople know their DNA instinctively, while most are still unsure.

In the Building the Orchestra Coaching Program, we will show you a process—a series of steps that will bring out your unique abilities and strengths so you can instantly communicate how you’re different from your competitors. When you are clear about what makes you different, your marketing message will hit your target like a bullet instead of an arrow with no feathers.

Converting your DNA (Distinct Natural Advantage)

STOP SELLING PRODUCTS & START SELLING SOLUTIONS

When you find your DNA (your Distinct Natural Advantage), you can stop selling yourself and start selling a system that provides a solution to your client’s problem. This can greatly change the way you communicate your message.

For instance, most business owners or salespeople communicate in the same boring way: “Mr. Prospect, what we do is analyze your current situation, compare what you are doing with how our product or service can improve it, and then we implement our product or service. We will be available along the way to make sure you stay on track.” Not very compelling, is it?

In the Building the Orchestra Coaching Program, we will show you how to convert the exact service you provide into a 4 to 6-step Name Branded Solution that will be a game changer.

Branding your DNA (Distinct Natural Advantage)

STOP SELLING YOU & START SELLING YOUR BRAND

When you convert the service you offer into a 4 to 6 step solution, you can then Name Brand your solution into a powerful message. In the Building the Orchestra Coaching Program, we will show you a step-by-step process for creating a brand that will transform your marketing efforts.

Build the Dream Team

STOP HIRING HELPERS & START OUTSOURCING SOLUTIONS

Most business owners and salespeople today have concluded that they can’t find good help and must settle for operating what feels like an employee daycare center. That's because you are hiring helpers, not solution providers.

In the Building the Orchestra Coaching Program, we will show you how to recruit a team that understands their role is not to help you reactively solve problems but to take over the issues that keep you from focusing on growth opportunities that can move your business forward. We will show you how to build a dream team.

Narrowing to the Niche that will Get You Rich

STOP GENERALIZING & START SPECIALIZING

In business and in life, you will be known more for what you won’t do than for what you will do. Consumers instinctively know you can’t be great at providing all things to all people. That’s why it is so powerful to do only one thing, and do it better than anyone else.

But most business owners and salespeople struggle with narrowing their message because they think it means doing only one thing for one type of customer. Having a niche can also mean doing one thing for many types of customers, or doing many things for one type of customer.

In the Building the Orchestra Coaching Program, we will show you how to find your specific niche so that you can narrow your message without narrowing your services.

Targeting Your Social Media

STOP BROADCASTING & START CONNECTING

The problem for many small businesses today is that they are very good at what they do, but no one knows it. Unless you are a known celebrity, it’s not enough anymore on social media to just post random pictures and thoughts. Today, you need to send out a clear message of who you are, what you believe, and what your clients or customers experience when they work with your company.

In the Building the Orchestra Coaching Program, we will help you build your story and show you how to tell it using a simple formula that works.

Creating a Repeatable Sales System

STOP CHASING &. START ATTRACTING

Rarely does a client or customer hear your message for the first time and immediately jump in. It’s usually a process of leading them through a series of steps. Yet most small businesses have no system for managing these steps, which means they have no way to measure it, no way to automate it, and no way to train their staff to manage it.

In the Building an Orchestra Coaching Program, we will help you build a sales system that will allow you to scale your product process like never before.

Creating a Repeatable Operations System

STOP REACTING & START AUTOMATING

Many business owners we talk with say their product delivery can’t be systematized, believing everything is “one-off.” However, when they take a look from an aerial view, they find many steps are being repeated that a trained staff member could handle.

In the Building the Orchestra Coaching Program, you will learn how to develop a system to put your operations on autopilot so you can focus on reaching your vision.

Growing Your Business 10X

STOP MAINTAINING & START EXPLODING

Have you ever considered what your business would look like if it were 10x larger? What if your sales were 10x larger, your staff was 10x larger, and your profits were 10x larger? Would your problems be 10x larger? Surprisingly, most business owners and salespeople who have grown their business 10x larger find it is actually 10x easier.

Why? Because to grow 10x, you will have completed all the steps in the first 11 steps. For your business to grow, you must have a clear vision, a dream team, a time management system, and repeatable sales and operation systems. In our Building the Orchestra Coaching Program, we will take on the challenge of 10x growth with you.